Research / Prototype / Build / Handoff

Better digital
front doors,
built to be yours.

We research the business, show you the better version, build and connect it properly, then hand over the keys.

Start a ProjectSee How It Works
fireque.com / live
Live, owned and operated by the client

Our approach

We don’t start with a pitch deck. We start with a better version.

Goodfront researches established local businesses and turns the opportunity into something tangible. You see the thinking, the direction and the customer experience before the full build begins.

Current siteThe better version
We found the gap before we quoted the work.
AnalyticsCall logsSearch termsDevice split
You review a working page, not a mockup.
Nothing is built until the direction is approved.
deploy --target=preview
checks: a11y, speed, seo
awaiting approval
Work

Selected work.

Front doors we researched, prototyped and built, then handed over.

visionnonprofit.org
Vision Nonprofit homepage built by Goodfront
Applications: +2.4x

Vision Nonprofit

Assistive-technology nonprofit / national

“Can the story and the ask live on one page?”

Observed opportunity
Real family stories buried behind a brochure site, with applications handled by email.
Direction we built
Story-led homepage, screen-reader-first build, online application flow and giving that runs itself.
Systems involved
Applications / Donations / Email / Accessibility
Keys handed over. Owned by the client
jmh.consulting
JMH homepage built by Goodfront
Qualified enquiries: +2.1x

JMH

HR transformation & strategy consultancy

“How do you make consulting feel measurable?”

Observed opportunity
Deep expertise described in dense text, with no clear path from problem to conversation.
Direction we built
A current-state to better-state visual model, service paths that name the work, and one obvious next step.
Systems involved
Content model / Forms / CRM / Analytics
Keys handed over. Owned by the client
fireque.com
Fireque homepage built by Goodfront
Box conversion: +58%

Fireque

Small-batch hot sauce / direct to consumer

“How does a small batch feel like an event?”

Observed opportunity
Numbered releases and a real community with no storefront that reflected either.
Direction we built
Full-bleed product film, a build-your-box flow and a community vote that drives the next batch.
Systems involved
Commerce / Inventory / Email / Voting
Keys handed over. Owned by the client
flowgear.co
Flow homepage built by Goodfront
Early access signups: +3.2x

Flow

Movement gear / early access launch

“Can a product launch before it exists?”

Observed opportunity
A single product in development with nowhere to build an audience.
Direction we built
Field-test storytelling, live development status and an early access list wired to fulfilment.
Systems involved
Waitlist / Email / Analytics / Commerce-ready
Keys handed over. Owned by the client
skarv.com
Skarv homepage built by Goodfront
Session depth: +47%

Skarv

Premium outdoor gear / nocturnal observers

“What if the brand idea ran the interface?”

Observed opportunity
A sharp identity flattened into a generic storefront template.
Direction we built
Night-mode-first interface, line-drawn identity system and a collection built around the story.
Systems involved
Commerce / Theming / Content / Analytics
Keys handed over. Owned by the client
linkstash.app
LinkStash homepage built by Goodfront
Signup rate: +64%

LinkStash

AI bookmark product / SaaS

“How do you explain a product in one screen?”

Observed opportunity
A useful tool buried under feature lists nobody finished reading.
Direction we built
One promise, one action, three proof points, plus a private-by-default guarantee.
Systems involved
Auth / AI pipeline / Email intake / Billing
Keys handed over. Owned by the client
ResearchPrototypeBuildConnectHandoffResearchPrototypeBuildConnectHandoffResearchPrototypeBuildConnectHandoffResearchPrototypeBuildConnectHandoff
Process

Five stages, start to handoff.

  1. 01

    Research

    We find the gap.

  2. 02

    Prototype

    We make the opportunity visible.

  3. 03

    Build

    We turn the direction into a working system.

  4. 04

    Connect

    We integrate what your business already trusts.

  5. 05

    Handoff

    You receive the accounts, access and knowledge to own it.

Services

One core offer, done completely.

  • 01

    Opportunity research

    Where you lose customers, and what fixing it is worth.

  • 02

    Strategy and design

    Positioning, message, structure, one clear direction.

  • 03

    Production build

    A fast, accessible site, iterated as real working pages.

  • 04

    Integrations

    Booking, payments, forms, CRM and analytics, connected properly.

  • 05

    Testing and launch

    Device, performance, search and accessibility checks.

  • 06

    Ownership handoff

    Docs, a recorded walkthrough, every account in your name.

01

Working page

You review a real page in the browser, not a flat mockup.

02

Connected systems

Booking, payments and analytics wired into what you already pay for.

03

Keys handed over

Every account, domain and doc transferred in your name.

Network

Specialists, directed by us.

A small studio with a trusted network around it. When a project needs original material, we direct the right freelancers, and you keep everything they produce. One point of contact throughout.

  • 01Photography
  • 02Video
  • 03Copywriting
  • 04Social launch content
  • 05Brand refinement
  • 06Specialty production
Eric Hintz, founder of Goodfront
Founder

Eric Hintz

Started in HTML at fifteen.

I built my first websites at fifteen, hand-coded HTML for bands and friends. It was fun, it was hard, and I loved it.

Then I walked away from it. I didn't need a website again until I founded visionnonprofit.org, and fell back in love with the craft.

Goodfront is that, made into a practice: research-led rebuilds for established businesses, built properly and handed over completely. Every site I ship, I leave with you.

Ownership

Built for ownership, not dependence.

Built to leave.

We build the system, connect it properly and teach you how it works. Your website, domain, accounts, data and finished content remain yours. Stay in touch because we are useful, not because you are trapped.

  • Your website
  • Your accounts
  • Your domain
  • Your data
  • Your finished content
  • Your documentation
Client workspace

A project dossier, not a dashboard.

Review previews, make decisions, track payments, take ownership.

  • Current stage

    Where the project is, and what happens next.

  • Latest version

    Every preview on desktop and mobile, with what changed.

  • Decision needed

    Design, copy, integration and launch approvals in one place.

  • Ownership checklist

    Handoff tracked item by item until everything is yours.

Open the demo workspace
GoodfrontClient workspaceDemonstration

Project

Sample Local Business

Demo

Current stage

Client review

Latest version v3

Progress

62%

Waiting on you

Approve homepage version 3

Approve versionRequest changes
FAQ

Questions we get asked.

Proof, up front

We put the better version
up front.

Start a ProjectSee How It Works